Companies and recipients often overlook marketing postcards. Postcard mailers, depending on the business, may be an inexpensive and easy way for firms to attract new customers. Postcard mailers are simple to make and distribute, but they're even easier to throw away without a second thought. We'll help you create a marketing postcard that stands out, has a clear purpose, and drives traffic and sales. These 10 tips will help you confidently create your next marketing postcard.
1. Show your company name and logo
For those who are unfamiliar with your brand, postcard mailers are an excellent first point of contact. On your postcard, include your company's name, logo, and tagline. Getting people to recognize your brand is essential if you want to attract new clients.
2. Choose color schemes wisely
What attracts your attention on a postcard or advertisement? We can bet that the seamless color palette is a factor. For your postcard, pick a color combination that a) doesn't conflict with your company logo, b) enhances your message, and c) has no more than four shades or colors. Excessive use of colors could make your card appear cluttered, potentially leading to its discard without further inspection.
3. Visuals must be clear
Will your postcard have images? You need it. While it's optional, we recommend it to create a positive impression. Images that match your organization, services, and message enhance and visualize your postcard. Photos on postcards should be high-resolution (300 dpi for printing). Instead of uploading your own photographs, Getty Images and iStock provide inexpensive, high-quality stock photos.
4. Make use of white space or negative space
When we mention white space, we don't always imply that your design will have it. Keep your postcard's space to a minimum by not using every inch for text, photographs, or other components. Just use a colorful backdrop (or white) in some parts of your design. Utilizing negative space throughout the design achieves a more polished and expert appearance.
5. Write concisely but meaningfully
Your message to potential clients? Claims and promises are what get recipients to notice them, so marketing postcard copy is critical. First, consider your message aim and desired outcome, then share your notes with a skilled copywriter who can bring your thoughts to life. Copywriters can craft succinct blurbs that communicate everything. Here are a few suggestions for assistance:
· Pose a question that a simple yes or no can answer.
· Create a phrase that summarizes your company's value to clients.
· Outline briefly why your services are superior to others.
· Use a testimonial if it is applicable.
6. Offer or incentivize Included
Think twice if you want to use a promotional postcard to brag about yourself. The individual holding your postcard will inevitably wonder, "What's the big deal?" My motivations are unclear. A marketing postcard with an incentive or special offer will have a better return on investment (ROI) than one without. This method allows for more precise monitoring of your marketing campaign's success.
7. Identify a call to action
To ensure that clients know exactly what to do next to receive what they want, be sure to include a clear call to action in your offer. Simply put, a call to action is a way to urge. Phrases that encourage people to take immediate action include "Call Today," "Order Now," and "Sign Up Today."
8. Allow mailing space
Reviewing the USPS requirements before having your designer create your marketing postcard is crucial, as these criteria dictate the design of your mailers.
9. Evaluate your file thoroughly
This phase is vital to marketing postcard design. We've seen so many prints with typos and design issues. Frankly, a small error like this may establish your company's tone or level of professionalism, and you don't want to risk your brand over a short design repair. At least one copywriter and one designer should proofread your files.
10.Customise the QR code
Including a QR code on your marketing postcards isn't going to make or break them, but it does provide clients with an interactive method to access resources like your website, PDF links, social network profiles, and more. A QR code opens up a world of possibilities. Creating your postcards on our platform is easy, and we even have a QR code generator integrated into our online designer! There is a plethora of user-friendly QR code generators available online if you're creating your mailers on a different platform.
Final Words
As your promotional professionals, Print Professionals can help you produce marketing materials from scratch. For over 25 years, Print Professionals has been helping businesses like yours make an impression on customers through the strategic use of advance printing technology and the dedication of our staff members, who are committed to providing exceptional service.